What is
Design Thinking?

Design Thinking refers to creative problem-solving techniques that are used to discover human-centric, customer-focused solutions to real world problems. In today’s rapidly changing world, coming up with new, innovative products or solutions that address the unmet needs of customers is key to staying relevant in business. The goal of Design Thinking is to find the sweet spot where what is technologically possible (feasibility), what makes money or meets business or organization goals (viability), and what people need (desirability) intersect.

This is Tangible Thinking

Design Thinking is a creative process, and as such, there’s no one way to do it. But that doesn’t mean there’s no way to teach it. We’ve identified three fundamental building blocks to design thinking. These are the the core elements of the Tangible Thinking program. If you’d like to explore how this program can transform your workforce, let’s get to know each other.

Deep Empathy

Gaining deep customer empathy and getting to know your target audience better than they know themselves by observing and talking with them. We’ll explore ways to identify who your target customers are, how to talk with them, and how to understand their problems.


You’ll need a lot of ideas to come up with a great idea. We’ll show you different ways you can generate a lot of ideas, then how to narrow it down to a few ideas you think are the most promising, and expand on the possibilities of these chosen ideas.

Build, Test, Learn

Once you have an idea you’d like to show and share to your colleagues, company stakeholders, and eventually to your customers, you’ll need to make it real – or at least real enough so they understand the concept and can offer you useful feedback. This feedback will help you either iterate and refine the idea further, or decide that it’s time to put it aside, and try something else. Think storytelling, sketching, and prototyping.